Marketing has come a long way in the past decade as the internet has changed people’s buying behaviors and ability to learn more about a brand without any interaction with a salesperson. Today’s marketers need to adapt to the new way of communication and interaction with customers. They play a much more vital role in the revenue funnel, and must be adept at the many channels of interaction with potential buyers as well as providing compelling content on a consistent basis. The tools are numerous, the metrics ever changing, and the expectations continue to rise for marketers to drive more qualified leads to sales.
What are you doing to stay on the forefront of where digital marketing is, and more importantly is going?